Students arriving at Croydon College this morning were greeted by an unusual sight – a giant pair of eyes peering over the rooftop.
The eyes belonged to a gigantic street art monster, one of a series that will appear across Croydon town centre from 29 September through to 3 October for Croydon Monster Invasion, organised by Croydon BID working with Designs In Air.
The brightly coloured monsters, the tallest of which will reach a staggering 7.5m in height, will appear on rooftops at eight locations, including the College, creating a trail of curiosity.
The other Croydon locations include AMP House in Dingwall Road, Suffolk House in George Street, Fairfield Halls, TMRW, in the High Street, Croydon Clocktower, Hewitt’s in Church Street and Electric House on the Wellesley Road.
Matthew Sims, Chief Executive of Croydon BID said: “The Croydon Monster Invasion is certainly something different for Croydon. At its core is the wish to bring a smile to people’s faces as they walk through our town centre. Like many towns and cities, we are looking at innovative ways in which to attract people of all ages back into our town centre.”
Caireen Mitchell, Chief Executive and Principal at Croydon College, said: “We’re delighted to support Croydon BID on this initiative to encourage people back into our town centre and it has certainly led our students, staff and visitors to smile as they enter the building.”
Luke Egan and Pete Hamilton Aka Filthy Luker and Pedro Estrellas are the inspirational artists behind Designs in Air – a pioneering inflatable design company from the UK.
The artists create spectacular illuminated inflatable sculptures and thought-provoking urban art installations. Their giant surreal sculptures have taken over city streets and skylines and have been featured at major events and exhibitions around the world.
Visit https://croydonbid.com/news/monsters-set-takeover-croydon-rooftops for more information.