Course Info

Apprenticeships
Business
  • businessAndEconomics

Useful Information

  • Mode of study:

    Apprenticeship

  • Level:

    4

  • Duration:

    15 months

  • Awarding/validation body:

     

Course Overview

Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.

Students will learn how to help to shape, support and deliver marketing plans, working in conjunction with the Marketing Manager.

The delivery of this course includes one day per week at Croydon College.

Course Highlights

Topics covered include:

Knowledge

  • Marketing Concepts & Theories
  • Business understanding and Commercial Awareness
  • Market Research
  • Products and channels

Skills

  • Marketing Campaigns
  • Interpersonal and Communications Skills
  • Service delivery
  • Budget management
  • Evaluation and analysis
  • Systems and processes

Behaviours

  • Agile and flexible
  • Creative thinker
  • Resilience and continuous improvement
  • Professionalism and emotional intelligence

Career Opportunities & Further Study

Students can progress into full time work in leadership and management.

Assessment

Assessment is through on and off the job training in

  • Apprenticeship Standard
  • Maths and English
  • Behaviour

Learners will be assessed through various forms plus

  • A synoptic end-test covering knowledge and skills
  • A professional discussion
  • Project showcase

Entry Requirements

Candidates will have achieved a grade C/4 or above in at least 5 GCSEs including English and Mathematics.

If you are interested in this apprenticeship you can apply on our website by clicking here via the Apprenticeship Vacancies page.

How To Apply

Use the below link to apply for the above course.