Select Page

Course Info

  • apprenticeship

Useful Information

  • Mode of study:


  • Level:


  • Duration:

    18 Months

  • Awarding/validation body:


Course Overview

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.

You will use online and social media platforms to design, build and implement campaigns and drive customer sales.

Job roles could include:

  • Digital Marketing Assistant
  • Digital Marketing Executive
  • Digital Marketing Co-ordinator
  • Campaign Executive
  • Social Media Executive
  • Content Co-ordinator
  • Email Marketing Assistant
  • SEO Executive
  • Analytics Executive
  • Digital Marketing Technologist

Course Highlights

Topics covered include:

  • Technical Competencies
  • Technical Knowledge and understanding
  • Underpinning Skills, Attitudes and Behaviours

Career Opportunities & Further Study

Students can progress into full time work.


Assessment is through on and off the job training in

  • Apprenticeship Standard and knowledge modules and vendor qualifications
  • Maths and English
  • Behaviours

Learners will be assessed through various forms plus

  • A project
  • A portfolio
  • Structured interview
  • Employer reference

Entry Requirements

Candidates will have achieved a Grade C/4 or above in at least 5 GCSEs including English and Mathematics.

If you are interested in this apprenticeship you can apply on our website by clicking here via the Apprenticeship Vacancies page.

How To Apply

Use the below link to apply for the above course.